I'm not really bored. I'm just not interested. Ever since I started working with niche blogs, I've all but lost complete interest in this blog.

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I have this evil streak in me sometimes. My wife no longer has access to a computer in order to chat with me via the Yahoo IM. After spending time talking to her this weekend by her using prepaid phone cards, I decided I had had enough of that. The connection quality was always poor and it was getting expensive at $5 in US dollars per card when each card was only good for 40 minutes or so.

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Before I do something silly and completely reasonable and explain the meaning of the post title, I want to impart to you some of my infinite (and often misguided) wisdom. Getting to number one in the search results (SERPS) of any search engine is easy. Getting to number one in the SERPS for a word or a phrase that people are actually searching for is hard, extremely hard. Unless you're working a particular niche, results can be unexpected.

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