Keyword Density, Shaving Cream, Books, and Categories and Tags
Over the past few days, I've been experimenting with keyword density. If you have no interest in learning how to make money online, then feel free to stop reading. Otherwise, stick around to find out what I've learned.
Keyword Density
I didn't just test changes I made to existing posts to increase keyword density, I tested some existing posts. I used Google's keyword tool and checked specific URLs. I wasn't surprised by the results. The vast majority of the posts on this blog do not have the sufficient keyword density for proper keyword targeting.
The contextual ads served for Google AdSense, as well as other advertising services which use the same advertising model, are based on keyword density and related keywords. Thanks to references from places like Court's Internet Marketing School and Internet Marketing with Josh Spaulding, I discovered the SEO Book Keyword Suggestion Tool as well as SpyFu, which tells me how much advertisers pay for ads targeting specific keywords.
Shaving Cream
When I wrote about a shave as smooth as a baby's bottom, I was targeting "shaving cream" as the main keyword, or key phrase in this case. I didn't however, pay attention to related keywords. Using the SEO Book Keyword Suggestion Tool, I plan to go back and edit that post to change things up a bit without detracting from the content.
Books
I haven't written anything about books on this blog. I think I'll start writing book reviews as I get the opportunity to do so. I have 7 books authored by Kelley Armstrong in my possession, 3 of which I've already read.
There are nearly 10,000 searches per day concerning books and related terms. "Kelly Blue Book" garners an estimated 22,000+ searches per day. It's no wonder that auto trading blogs do so well.
"Books" and related terms draw advertising from Amazon, Borders Book Stores, Barnes & Noble and others. They don't pay a lot, but they advertise a lot.
Categories and Tags
Just as the content of a post needs to have good keyword density, so do the categories and tags used for the post. Books should fall into one or more categories with related keywords, such as "book reviews". The tags should relate to kinds of books, the genres, the authors and things of that nature.
When a post or page is indexed by search engines, the entire page is indexed, including the categories and tags. Categories and tags can increase proper keyword density, if used correctly.
Wrapping Up
I'm aware that most of this blog's categories and tags, as well as specific posts, don't take advantage of keyword density. I can assure you, I'm in the process of changing all that.
While this is still a personal blog, it doesn't mean it has to suck for search engine traffic. Your own personal blog, if you have one, doesn't need to suck either.
Here are some more of my thoughts that have just been begging to be released from my skull.

