With all the Panda filters being applied by Google and all the penalties being imposed by algorithm updates like the “Penguin” update, it’s easy to see website rankings disappear virtually overnight when you build anything other than authority websites. Authority websites tend to be able to take a licking and keep on ticking, so to speak, and I recommend that you build every site to be an authority website. Starting with this article, I’m going to let you follow along as I turn a “nothing” website into an authority website.
Slow and Steady
First of all, I’m going to be using rtcx.net as my model. It’s merely a year old and I’ve done nothing but set up little more than a placeholder. The only links I’ve pointed to it are the terms “RT Cunningham”, “vanity domain” and “rtcx.net” and only from domains I either control or administer for someone else. Most are footer links like the one at the bottom of this website.
That domain name is a perfect candidate for this procedure. It doesn’t have a ton of backlinks pointing to it and it doesn’t have more than two or three pages on it and it actually has a Google PageRank assigned to it.
The first step is using another, yet similar, theme and to build it as a website which includes a blog. I’ll probably get that done within a day or two. The second step is to add all the plugins that make life easier for me and I’ll get to that in the next article of this series.
A Project Site
Since I’m going to be using subdomains of the domain name of rtcx.net for various projects, it makes sense that I’ll be writing about those projects and anything that could possible relate to them.
I’ll be changing the heading (the “masthead”) a little and adjusting other things little by little as I go. It won’t be “ready to rock” until I’m able to publish my first article on it.
Some of the projects I’m working on need to be “protected” by SSL (https), so I’m going to be making changes to the “whois” information for the primary domain name because my own name isn’t on anything where I live (my wife’s name is on everything).
My Ultimate Goal
What I intend to do with this series of articles about building an authority website is to let anyone copy my methods as much as desired. If it works for me, it will work for anyone, because I’m just not that smart. I can almost guarantee it will work for me.
I plan to plaster it with advertising, but less obtrusive than the advertising on this website — no advertising within the content itself. My motives are not entirely altruistic, if you know what I mean.
Anyway, if you’re interested, take a gander at rtcx.net today (the date of this article). I won’t be messing with the theme until tomorrow (Philippines time or UTC + 8 hours). It’s intended to be a work in progress, so I’m going to take my time with it.