Before I say anything else, I'm not being paid to advertise for Green Mountain Coffee Roasters. I'm basically responding to the search term I saw pop up in my search stats. Like others, I'm sure, I had no idea what "Green Mountain Coffee" was until I started searching for myself. I initially thought it was another type of coffee and I had no idea it represented a company.
Green Mountain Coffee Roasters
According to Wikipedia, Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury in the US state of Vermont. The brand specializes in organic coffee, fair trade, and specialty gourmet coffees. Keurig, the company behind the Keurig coffee maker, is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. In 2008, it was a $617 million publicly traded company.
Not being content to read the dry information at Wikipedia, I ventured to the Green Mountain Coffee website to see what I could find. It turns out that it's an online store and it's very well done.
I'm being quite honest when I say that I had never heard of Green Mountain Coffee or Green Mountain Coffee Roasters before today. I grew up in the western states and spent a lot of time outside of the US. Since they're based in Vermont, I doubt I would have ever known about them if the Internet hadn't made become such as widely-used medium.
Green Mountain Coffee (The Website Store)
Since I enjoy almost anything coffee-related, I simply had to take some time to check out the store. Of the coffee they sell, one caught my eye: Newman's Own Organics. Newman's Own Organics is a separate company from Newman's Own, founded by the late Paul Newman (an actor), but it started as a division of Newman's Own and was created by his daughter, Nell Newman.
The store also sells various brewers and grinders as well as gifts and samplers. They even have a shipping service called Cafe Express, something I might be inclined to use if I still lived in the US. As I checked out the prices, I found they were comparable to gourmet coffees and items sold in other stores so there isn't anything to keep anyone from buying from them, at least not in my opinion.
So there you have it. That's what the searches for Green Mountain Coffee were all about. People were looking for information about the company and I hope I've provided enough to send them in the right direction.
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This article is published as: What the Heck is Green Mountain Coffee?
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