Blog Review: Financial Marketing Blog

Financial Advisor Blog

The first of two blogs I'm reviewing for Bob Richards, this one contains daily posts for professionals involved in off-line sales and marketing.


What is the "Financial Advisor Blog" all about?

Well, it's about financial marketing, obviously. What it includes are tips to improve lead generation for more and better prospects in order to convert a higher percentage to clients and earn more from each relationship.

The main focus is for and on professionals in the financial services industry like insurance agents, investment advisers and financial advisers.

Site Design

Who says you have to have an image at the top? For an informational blog, the focus is on the content. As long as the layout looks decent, it works. I'm inclined to do the exact same thing on new blogs because it takes a while to come up with a unique header image.

The colors are fine and the size of the sidebar is great. It works well in both fixed and fluid widths of 1024×768 and higher.

Article Content

I'll be honest and say up front that I'm not into financial marketing. I don't even like to do Internet marketing and only do it when I have to, and that includes link building.

If I wanted to pick a good article as an example of what to expect, "Three-Step Transition from Financial Sales Person to Financial Advisor" would be perfect. It's fairly complete. The only problem I have with it, as well as some of the other articles I've viewed, is that (in my opinion only) they need to be broken up more. Shorter paragraphs and more subheadings would make them more readable by the average person.

My Overall Opinion

As a blog supporting his "Javelin Marketing" website, it does what Bob designed it to do and that's really what counts. It's not a blog that I'll be returning to, simply because I don't have any desire to pursue marketing. This is geared for the offline world and it wouldn't work in my neighborhood (the Philippines) anyway.

Would you like a Review?

My reviews are simple, including at least one link to an article as well as a link to the blog or website. They're also absolutely free. Make sure your blog is ready to be reviewed and then submit it on my "Request A Blog Review" page and I'll try to do my best to give you a fair review, without being overly critical.

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11 Comments

  1. kouji from haiku poems examples says:

    interesting. will give this a look see.

    and true. i tend to like simpler sites actually.

    My latest blog post: haiku poems: money (credit cards)

  2. John from Maryland Real Estate says:

    Financial Advisor Blog is definitely worth a reed however I'm not so crazy about that header. The site is laid out very nice though and I had to agree I also tend to like the simpler sites.

  3. Mike from Silver says:

    I read this guy's blog – it has some practical advice fo sho

    My latest blog post: Silver and Gold

  4. Simon from insurance reviews says:

    I had a look around his blog and it really is well written. Also it's a blogspot blog and I dont see anything wrong with that. As long as the quality is good.

  5. Mc from Chanel Sunglasses 2008 says:

    It is in fact a good blog. He is very careful of the content posted there and the source of it it's always trustworthy.

  6. vicky from teak furniture says:

    It's really a good blog with good content.

  7. Mac from Motorcycle Fairing says:

    Good comments about it, so I think I'll take a look at it. Let you know my opinion later.

  8. marc from meilleur taux hypothécaire says:

    I agree with you comments about not having to put an image at the top of the site. It is good to think a bit differently sometimes.

  9. Sebastien says:

    That was a fair review of the site. The design could be a lot better in order to enhance the branding.

    They have now moved the blog and it looks much better.

    My latest blog post: PlayerSearch – Sports Focused Search Engine

  10. Walt from Free Heloc Calculator says:

    Finally a review that is looking at both aspects of the argument (rhetorically speaking anyway). All to often reviews are just flaming arguments for traffic which make them sound inflated and unjust.

    I never knew about the financial marketing blog until now but since I do have a vested interest in finance I will head over there right now.

    My latest blog post: Where To Find A HELOC Calculator?

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