The first of two blogs I'm reviewing for Bob Richards, this one contains daily posts for professionals involved in off-line sales and marketing.
What is the "Financial Advisor Blog" all about?
Well, it's about financial marketing, obviously. What it includes are tips to improve lead generation for more and better prospects in order to convert a higher percentage to clients and earn more from each relationship.
The main focus is for and on professionals in the financial services industry like insurance agents, investment advisers and financial advisers.
Site Design
Who says you have to have an image at the top? For an informational blog, the focus is on the content. As long as the layout looks decent, it works. I'm inclined to do the exact same thing on new blogs because it takes a while to come up with a unique header image.
The colors are fine and the size of the sidebar is great. It works well in both fixed and fluid widths of 1024×768 and higher.
Article Content
I'll be honest and say up front that I'm not into financial marketing. I don't even like to do Internet marketing and only do it when I have to, and that includes link building.
If I wanted to pick a good article as an example of what to expect, "Three-Step Transition from Financial Sales Person to Financial Advisor" would be perfect. It's fairly complete. The only problem I have with it, as well as some of the other articles I've viewed, is that (in my opinion only) they need to be broken up more. Shorter paragraphs and more subheadings would make them more readable by the average person.
My Overall Opinion
As a blog supporting his "Javelin Marketing" website, it does what Bob designed it to do and that's really what counts. It's not a blog that I'll be returning to, simply because I don't have any desire to pursue marketing. This is geared for the offline world and it wouldn't work in my neighborhood (the Philippines) anyway.
Would you like a Review?
My reviews are simple, including at least one link to an article as well as a link to the blog or website. They're also absolutely free. Make sure your blog is ready to be reviewed and then submit it on my "Request A Blog Review" page and I'll try to do my best to give you a fair review, without being overly critical.
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