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The first success story I wrote about involved Arnel Pineda and Journey. The Jollibee Philippines success story goes back much further. In fact, it all started in 1975.
The Birth of Jollibee Philippines
Tony Tan Caktiong, a Filipino of Chinese descent, and his family opened a Magnolia Ice Cream parlor in Cubao (a subdivision in Quezon City, Philippines). The original name of the parlor was "Jolibe".
Sometime in 1978, Tony Tan and his family engaged the services of a management consultant who shifted the focus of the business from ice cream to hamburgers. The name "Jolibe" was reformed to be "Jollibee", a combination word formed from "jolly" and "bee". The business was incorporated as "Jollibee Foods Corporation" and owned solely by Filipinos.
Improving Jollibee Philippines
Whether they knew it or not at the time, the McDonald's franchise from the US was preparing to invade the Philippines. After incorporating the business, Tony Tan and his consultant spent some time in the US observing other fast-food chains and attending conventions.
Both before departing and after returning to the Philippines, Joe Tan's consultant helped to redesign the Jollibee stores into fast-food operations with drive-throughs. By the time McDonald's arrived here, they had nothing new to offer the Filipino residents.
Jollibee – A Household Name
In 1981, Jollibee was listed as one of the top 1,000 Philippine corporations. By 1987, it was in the top 100. In 2001, Jollibee was recognized as one of the "Top 20 Best Employers in Asia" and number 1 in the Philippines. It was listed as one of Asia's most admired companies.
There may be more Jollibee stores in the Philippines than any other fast-food chain. Here in Olongapo City, there are four of them, contrasting with only two McDonald's stores. The only other chain I see a lot of is "Chow King", which is also owned by the Jollibee Foods Corporation.
Overseas Growth
In 2005, Jollibee had more than 500 stores in the Philippines and 25 in other countries. McDonald's had about 250 outlets in the Philippines, according to a public relations consultant for the chain.
Aside from the Philippines, Jollibee also had stores in the US, Taiwan, Indonesia, Hong Kong, Saipan, Brunei, and Vietnam. I have no idea how far it has expanded since 2005.
Local and Personal Impressions
When I gave one of my sisters-in-law cash for her birthday, the first thing she did was to take her son (my nephew) to Jollibee. That's usually how it works around here. My in-laws prefer Jollibee over McDonald's for the burgers and fries, over KFC for the chicken, and over everywhere else for the spaghetti.
Other than the burgers, I have no complaints about the food. I don't like the flavor of the mayonnaise they put on the burgers and I prefer the Big Macs from McDonald's. My son, who stops by Jollibee either on the way to school (college) or on the way home, likes the pancake sandwiches and Chickenjoy. Jollibee Philippines is here to stay.
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Hi RT, Im from Zamboanga Philippines and yes Jollibee really conquers, here in our city you can see lot of Jollibee not far from each other, they hav good marketing but as I see they compete each other even they are same company name…but Jollibee is nice and has nice employee….
hi!!..im carol, a 2nd yr college student, il be having an oral report in one of my subjects, and i wud lyk to ask some questions regarding my topic which covers about jollibee mascots and other related facts about Jollibee..ur immediate response will serve a big help..thank u..
I replied by email.
PLEASE! PLEASE! PLEASE!!!! :oops: :razz: :roll:
I AM A JOLIBEE LOVER AND EATER AND SO AS MY FAVORITE KAPAMILYA LOVE TEAM KIM CHUI AND GERALD ANDERSON. KIM AND GERALD ARE COMING TO TORONTO THIS COMING NOVEMBER 22-24 2008, AS GUESTS FOR A TWO DAY FILIPINO EVENT (ALONG WITH JED MADELA). PLEASE JOLIBEE CEO'S AND EXECUTIVES….WILL YOU TAKE ADVANTAGE ALSO OF INVITING THEM OVER HERE IN CALIFORNIA AND PROMOTE YOUR NEWLY OPENED RESTAURANT HERE IN ELK GROVE, CALIFORNIA. THERE ARE LOTS OF KIMERALD (KIM AND GERALD) FANS ALL OVER IN THE USA, WHO ARE EAGER TO SEE AND MEET THEM. WE AS KIMERALDS, ARE HOPING THAT THROUGH YOUR HELP, KIMERALD'S WISHES WILL COME TRUE! FOR SURE, ALL THE KIMERALD FANS WILL SURELY APPRECIATE AND CONTINUE TO PATRONIZE OUR VERY OWN AND UNIQUE "JOLIBEE". LOOKING BACK DURING PINOY BIG BROTHER DAYS 2006, JOLIBEE WAS ONE OF THE WITNESSES OF KIM AND GERALD'S "KILIG" MOMENTS OR I SHOULD SAY, JOLIBEE WAS A BIG FACTOR HOW KIM AND GERALD'S RELATIONSHIP STARTED TO BLOOM AND HOW THE "KIMERALD FAN CLUB" WAS CREATED! WE WILL BUY TICKETS IF WE HAVE TO! PLEASE SPONSOR THEM TO COME TO THE US EITHER BEFORE OR AFTER THEIR CANADIAN TOUR. THANK YOU SO MUCH FOR YOUR TIME AND LOOKING FORWARD OF HEARING FROM "JOLIBEE!"
JOLIBEE FAN! :smile: :grin: :razz: :roll: :cry: :wink:
IT'S ME AGAIN! YES! PLEASE MAKE POSSIBLE MY PLEAD! FOR SURE, ALL THE KIMERALD FANS HERE IN THE USA WILL APPRECIATE FOR MAKING OUR WISH COME TRUE! AT MAI PROMOTE PA NI KIM AND GERALD ANG RESTAURANT. I CAN ALSO CALL FOR A BIG REUNION NANG KIMERALD FANS HERE IN THE US IN ANY OF YOUR BRANCHES OR RESTAURANT BASTA WE JUST NEED PEOPLE LIKE YOU TO SPONSOR KIM AND GERALD PARA MA KA DROP BY HERE IN THE US AFTER THE CANADIAN TOUR! THERE ARE LOTS OF KIMERALD FANS HERE IN THE US AND I HAVE MOST OF THE CONTACT LISTS OF FANS! PLEASE TULUNGAN NINYO PO KAMI NA MAKAPILING MAN LANG KAHIT SAGLIT ANG FAVORITE LOVETEAM NANG BAYAN…KIM CHUI AND GERALD ANDERSON! I KNOW KIM AND GE ARE A BIG FAN ALSO OF JOLIBEE SINCE PBB DAYS OF 2006. THANK YOU SO MUCH PO!
:grin: :eek: :roll:
JOLIBEE….PLEASE MAKE MY WISH COME TRUE! KAHIT WALA AKONG SAKIT OR ANY THING….SALAMAT SA DIYOS!
LET US ALL OF THE KIMERALD FANS BE ABLE TO SPEND SOME TIME WITH OUR FAVORITE LOVE TEAM FROM THE PHILIPPINES….KIM CHUI AND GERALD ANDERSON THROUGH YOUR HELP! MALAKING PAMASKO NANG JOLIBEE ITO SA MGA TAONG NAGMAMAHAL…KAHIT MGA LATE BLOOMERS NA! THANK YOU!
Wow! Mega capslock. I guess that you mean it. Do you really mean that they are what they are because of fried chicken and rice?
I SURELY MEAN IT MRCOREY! I AM ASKING JOLIBEE IF THEY COULD HELP SPONSOR KIMERALD TO COME OVER HERE IN CALIFORNIA SINCE THE TWO (KIM AND GERALD) ARE HAVING A SHOW IN TORONTO THIS COMING NOVEMBER! JOLIBEE WAS ALSO ONE OF THE SPONSORS DURING PBB IN THE PHILS. WAY 2006! IN FACT, THERE WAS A PBB JOLIBEE HUG KILIG MOMENTS BETWEEN KIM AND GERALD DURING THE FINAL SEASON! IT'S A LONG STORY, BUT JOLIBEE INDEED CONTRIBUTED TO THE KIMERALD LOVE TEAM AS WELL! UP TO THIS DAYS, THE KIMERALD LOVETEAM REMAINS FAMOUS IN OUR COUNTRY!
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Have they reached Canada? Hey RT, I did some googling and I can't seem to find if Jollibee has ever come to Canada.
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I don't think there are any Jollibee stores in Canada. There aren't that many in the US, in the warmer climate.
Its good that local business corporations can go global and compete with the industry giants, never knew about Jollibee. Do they have stores all over Asia? Thanks for sharing.
Hi RT,
I will be visiting New York next week and have had trouble finding out if the Jollibee branch is open there. Do you happen to know if it is?
There hasn't been any closures, so it should be open. I can't tell you WHERE it is in New York because I've never been there.