Online Gamers – Their Ignorance is Your Bliss

Super Mario Video gamers or just plain "gamers", as they like to be called, are extremely gullible. I'm not just talking shiitake either.

Observations

I've had opportunities to observe gamers more times than I care to remember, dating all the way back to 1996. Of all the gamers, the online gamers are the most gullible. When they're not playing online video games, they're searching for things to make their online gaming experiences better. These things include add-ons, special tools and game cheat codes.

When the online gamer gets to a page that has a lot of eye candy, especially if that eye candy includes image ads, they tend to click on that eye candy. I've seen it happen over and over again with people who worked for me, relatives in the US, relatives here, Internet cafes and even by observing my own son.

Gaming Niches

As HMTKSteve of Ramblings from the Marginalized can tell you, advertising to gamers can be extremely lucrative if you know what keywords to target.

My personal observations lead me to believe that image ads are very effective for attracting clicks from gamers while text ads do very poorly. That's probably not true of all gaming platforms or all methods of accessing the Internet, but it's certainly true with standard home computers and specific game machines.

In my opinion, if you're looking to target a specific demographic which crosses age and race barriers, I'd recommend you go after the gamers.

Their Ignorance is Truly Your Bliss

I've been doing some research and I know what I'm talking about. Gamers, as a whole, are ignorant as to what image ads really are. They may be tech-savvy, but that "savviness" is limited to the gaming world for the most part.

My research indicates that while advertisers don't pay a whole lot per click, there's a whole lot of clicking going on.


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18 Comments

  1. It depends on what your goals are. Being well liked and respected is great if you want to have conversations with gamers, share tips and have a big forum for advice, etc. To make money, you don't need to be friends with everyone.
    I happen to know that a lot of us aren't 'friends' with Google, yet we still get a lot of search traffic from the big G. Maybe G respects us?!?

  2. gamers now are more reliable in internet gaming just like online game they much prefer to play online rather than Lan game well because i guess Lan games are to boring to play :D

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  3. I have a 21 year old son who plays war craft video game 24/7 , he does not want to work or go to school , he does not have a girlfriend , he make every excuse not to do either, I know I am enabling him by letting him life in the house for free, I want to put him out of the house but I think he needs help, I put him in counselling but I don’t know what I need to do for this particular problem. This is so stressful and at my wit end, any suggestions?

  4. mali says:

    One of the things that just fascinates me about internet marketing is the wide variety of niches available – it seems never -ending what you can focus on – gaming isn't really my thing though – the last time I playing space invaders was cool!