A Piece of the Action When you hear of websites that get thousands of unique visitors per day, wouldn't you like to get a piece of the action? Even a small piece of the action? If you concentrate on link clustering while writing, on a continuous basis, you'll begin to receive website traffic like that. It won't happen overnight, but it will happen.

If you don't know what link clustering is, you need to read Courtney Tuttle's article, "Introduction To Link Clusters". He gives a detailed description of what link clustering is all about, and I'm going to give you a real world example in detail.

I'm going to use my previous article, "Broadband and High Speed Internet Choices in Olongapo City, Philippines", as my example. In a future article (probably within a month), I'll report the results of my efforts.


The Post Idea

I've written many times about my DSL connection problems. In fact, I wrote about problems getting any kind of high speed Internet service as early as September of 2006. You won't find those articles on my blog, however, because I included the information in my example and then used the WordPress Redirection plugin to redirect the now non-existent URLs to it.

I'm not sure exactly why I picked broadband as my latest topic, but it's probably because I saw so many references to it while browsing through my archives. I ended up redirecting 8 old posts to the new one.

Composing the Post Title

Some people like to write the article first and give it a title after they're finished. I'm one of the people who likes to start with the title. After all, I know what I'm going to be writing about before I even start.

I started with "Broadband and High Speed Internet Choices in Olongapo City". I then went to Google's keyword tool to check for synonyms, advertiser competition, and search volume for broadband. I made a list of all of the keywords and terms that had a solid bar for advertiser competition and a half bar for search volume.

I then went to SpyFu to see what advertisers were paying for those keywords and terms. There wasn't any sense in targeting keywords that don't pay very well.

The final step was to use the SEO Book Keyword Suggestion Tool to see which keywords and terms were searched for the most. It turned out that "high speed Internet" was searched for twice as often as "broadband", so I included it in the title. While I was at it, and since I had left it out, I added "Philippines" to the title. There were actually more searches for "Philippines" than "high speed Internet".

Okay, there were more keywords I targeted, but they were in the article and not the title.

Creating the Link Clusters

After I finished the article, I went back and changed a few of the keywords around. These were the keywords I wanted to target, most of them in the title. Then I started scanning my archives for articles I knew would have the same keywords and terms.

I linked 9 articles for some of the keywords to my example article and 10 to the rest. This article has link number 10 for 3 of the keywords. Of course, I have an advantage over many of my peers. I have over 1200 posts and pages on this blog to choose from, a blog that isn't 2-years old yet.

Getting a Piece of the Action

According to what I found, these are the estimated daily searches for some of the keywords and terms I targeted:

  • broadband - 790
  • high speed Internet - 1591
  • Philippines - 2284
  • DSL - 1926

I'm not expecting to get a chunk of the exact keywords, but I am expecting to get a lot of searches for related terms. I don't want to get all the action. I just want a piece of it.