FireStats Whether you're a new blogger or a seasoned one, the latest version of FireStats (version 1.4.4-stable, November 24, 2007) may be the only analytics program you need.

I installed Google Analytics back in February of this year and it served me well enough. There's a problem: There's no way to verify the data. Is data verification important? I'd like to be able to decide what visitors to exclude and which to allow. I left Google Analytics in place and installed a second analytical service, Clicky, in March. I like Clicky because it gives near real time data. The same problem exists though: There's no way to verify the data.

The last time I looked at FireStats, it was months ago. I didn't like what I saw so I passed on it. I went back and looked yesterday and liked what I saw. I installed it, on both blogs, shortly after midnight local time. I removed the Clicky code from both footers and deactivated the WordPress Ultimate Google Analytics plugin on both blogs. I'd been thinking about replacing the plugin for a few days now with another one called Local Analytics, especially after watching the Google code hang while loading my blog up in my browser.

What I like about FireStats is that all the data is collected and stored in my own database. No third-party services are used. FireStats is not without problems. Most of the robots are excluded, but there are some unknowns that seem to be making it through. I've caught 2 so far and there's probably more that aren't on the default list. I don't have a problem with it, however, because I know how to verify the data. There may be more problems that I'll discover as I use it, but it looks good so far.

Like I said earlier, FireStats provides me with the only data I need:

  • The number of page views
  • The number of visitors
  • Referrers
  • Search terms
  • Popular pages
  • Visitor browser information
  • Visitor operating systems
  • Visitor countries
  • A table of hits

This is the information I used the other analytics for. Your mileage may vary, so it's up to you what kind of statistics you need to see. If you want the extra information provided by the other analytics services, this plugin is not for you.