Back in March, I wrote an article on how to interlink to increase your page views and why page views are important. I wrote it from a monetization perspective, but the concept works for non-monetized blogs as well.

When you write a new article, you should always link to any past articles which may be relevant to the topic at hand. This will always increase page views. What you should also do and you may not have thought of this, is to go through your past articles and link to newer articles that may be relevant to those topics. You should use interlinking, if possible, or add additional text to indicate you've written more about those topics in later articles.

I'm as guilty as the next blogger when it comes to taking care of details like these. I'm currently using a "similar posts" plugin to do the dirty work, but it's not always accurate and lists articles that aren't relevant at all. Other bloggers are using similar plugins. What I'm planning to do is to go through some articles every day, starting at the beginning, and updating each one (if applicable). I also plan to use conditional code to defeat the "similar posts" plugin for the pages where I'm going to directly add the links for bona fide related articles. I just looked at the number of articles I've written since I started the blog and it's over 900. It's going to take me a long time to catch up.

Interlinking backward should be done as you write each new article and interlinking forward on old articles should be done on a regular basis. Checking for relevant articles that you can't effectively interlink should be done at the same time. Don't do as I have done and wait too long to go through past articles. Do it at least once per month so you don't have that many articles to go through. Even as you write new articles, think about whether they're relevant to the old articles and update the old articles at the same time. It'll save you a lot of work and can only help your page views.