Over the years, I've witnessed the "hard sell" tactics of some of the email marketing providers. It's refreshing to finally find a company that doesn't use that approach. Such is the case with Viper Logic and the Email Marketing Authority website. The website introduces you to six steps in an email marketing campaign.

After you've taken the time to read about email marketing, Viper Logic invites you to a trial run at vipermailer.com without any strings attached. It's absolutely free. The campaign builder features over 70 graphic templates, email list management and campaign result tracking.

There's something the Email Marketing Authority website touches on and it's probably the most important aspect to email marketing. It's called "opt-in" or "opt in", whichever way you want to spell it. It applies to all forms of email marketing and email communications in general. Without getting into the details of the American CAN-SPAM act, it's just a good policy to present email offers, newsletters and related items using the "opt in" method. It means: Let the potential recipient choose to receive the email messages.