As I stumble my way around the various blogs on the Internet, I'm noticing something that's starting to bother me: Blogs with higher Google page ranks not linking out to blogs with lower page ranks. In fact, what I'm seeing more and more of is lower page ranking blogs linking to higher page ranking blogs.
The first thing wrong with this scenario is that the higher ranking blogs aren't linking back very often, if at all. The second thing I see wrong is the authors of the lower ranking blogs being obsessed with linking to higher ranking blogs, hoping to get a link back from them.
Google updates page ranks once a quarter, supposedly. A new blog will rank at zero until Google ranks it for the first time. Does that mean the blog with the big fat ZERO isn't popular and doesn't receive a large amount of traffic? Not necessarily. I see some blogs with a zero page rank getting a lot of traffic, a lot of comments and a lot of pings.
We should never be concerned with who we link to or what their page rank happens to be right now. As long as we're not linking to scraper blogs, it doesn't matter. The blog with the page rank of 0 today could be the blog with a page rank of 7 tomorrow. Links don't just disappear.
Unless you're intent on monetizing your blog through one of the pay per click, text link or sponsored post services, Google's page ranking doesn't matter a whole lot. There are a lot of other ways to monetize your blog without their page rank even being considered. I won't get into that right now, but the options are unlimited.
The point I'm making is that you should link out as much as possible, pointing your links to individual blog articles if possible, regardless of what the page ranks of the other blogs are when you do it. You don't have to take my word for it. Try it for a month and watch what happens to your traffic and your other rankings.
